Cool Idea.

Can we build it?
Who will want it?
How do we design it?
Which features are critical?

Ask the experts at ValidConcept to design, prototype, and validate the right mobile app or SaaS solution for your customers.


Studies show that up to half of development and commercialization resources are spent on products that are canceled or fail to generate expected returns. Too often this is because the user’s needs and wants are poorly understood.

ValidConcept helps you confirm that a product concept can be realized in a commercially viable form before most of your development and marketing dollars have been committed.

Mouse-over or tap each of the services below to learn more.

We provide the design expertise and work within your organization’s processes, from concept explorations to complete specification.


We create an early-stage prototype to answer key questions about the concept. The medium we select balances quick turnaround with best approximation of the target user experience.


Employing appropriate methods, we gather early feedback from people who will be using your product – so you can “get it right” the first time.


We take care of everything, choosing and coordinating appropriate specialists and vendors so you need only deal with one contact, and one contract.



Whether you are a product marketing manager or an engineering lead, building the business case for a new service idea or divining a vague product definition, we can help.

ValidConcept principals are experts in the field of mobile/embedded applications design and development, unlike many Web site developers who just added the word “mobile” to their list of services.

Depending on when and how you need us, we can refine the target market, identify first-release features, design and prototype a preliminary user interface, and/or validate the expected user experience.

We also draw, as needed, from a network of specialists and collaborators we trust to complete your project promptly and professionally.

We understand that you only received approval yesterday but you need it tomorrow. Even though careful, iterative design and usability testing will vastly improve the user experience, some is still better than none.

Based on your schedule, we will trade off speed against depth as needed. We can also work with you to select a package of services before your next project starts.

High-flying design consultancies may take over your project, not merely work on it. But your ValidConcept team, experienced with many design and development approaches, will adapt to your processes and minimize project disruption.

When you first meet with one of our consultants, just communicate the key issues and constraints; we'll translate that into a delivery plan – with results tailored to the decisions you need to make.